Detailed Course Information |
Fall Sem 2020
19-May-2024 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| ADPR 542 - Strategic Comm Management |
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Overview of leadership and management of goal-driven strategic communication in multiple contexts (e.g., for-profit, non-profit, agency). Examines theories and case studies to explore topics such as research and evaluation, issues management, message and channel strategies, project management, budgeting, and communication with multiple stakeholders. Emphasizes professional ethics and standards.
Registration Restriction(s): Minimum student level – graduate.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Advertising/Public Relations Department Restrictions: May not be enrolled in one of the following Levels: Undergraduate |
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