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University of Tennessee

 

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Detailed Course Information

 

Winter Mini Term 2022
04-Dec-2023
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Information Select the desired Level or Schedule Type to find available classes for the course.

ADPR 562 - Social Media Strategy and Tactics
Provides students with practical knowledge and analytical skills necessary to create, evaluate and execute social media campaigns. Course will include lectures, case studies, assignments and engaged activities that will help in the development of a strong social media skill set. State-of-the-art social listening software will be used for social listening assignments and provide a hands-on learning experience for enrolled students. Registration Restriction(s): Minimum student level – graduate.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Advertising/Public Relations Department

Restrictions:
May not be enrolled in one of the following Levels:     
      Undergraduate

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Release: 8.7.2.4