Catalog Entries

Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

ADPR 542 - Strategic Comm Management
Overview of leadership and management of goal-driven strategic communication in multiple contexts (e.g., for-profit, non-profit, agency). Examines theories and case studies to explore topics such as research and evaluation, issues management, message and channel strategies, project management, budgeting, and communication with multiple stakeholders. Emphasizes professional ethics and standards. Registration Restriction(s): Minimum student level – graduate. 3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Advertising/Public Relations Department

ADPR 542 - Strategic Comm Management

Overview of leadership and management of goal-driven strategic communication in multiple contexts (e.g., for-profit, non-profit, agency). Examines theories and case studies to explore topics such as research and evaluation, issues management, message and channel strategies, project management, budgeting, and communication with multiple stakeholders. Emphasizes professional ethics and standards. Registration Restriction(s): Minimum student level – graduate.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Advertising/Public Relations Department

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University of Tennessee

Catalog Entries

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Catalog Entries		Fall Sem 2020 07-May-2024