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|ADPR 562 - Social Media Strategy and Tactics|
Provides students with practical knowledge and analytical skills necessary to create, evaluate and execute social media campaigns. Course will include lectures, case studies, assignments and engaged activities that will help in the development of a strong social media skill set. State-of-the-art social listening software will be used for social listening assignments and provide a hands-on learning experience for enrolled students.
Registration Restriction(s): Minimum student level – graduate.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture
Advertising/Public Relations Department